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Sure, it's pricey.
But remind me how much money you've paid me over the last four years while I've been sweating out this blog. Plus there's stuff about universities in our book, which could have come right out of University Diaries.
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November 9th, 2009 at 11:06AM
The lead researcher, Dan Ariely, is well-known because he wrote a book called "Predictably Irrational."
"Ariely" is pronounced "Oh-really" I believe.
Research on irrational behavior is a hot subject right now. 2 people (Herbert Simon and Danny Kahneman) won Nobel prizes in economics because of their insights into this area. However, a lot of this research involves the research equivalent of "bait-and-switch." People thought one thing and it was really another. Ha, ha.
Besides the aspect of doing sex research on undergraduates, this typical aspect of "irrational" research raises ethical questions. It is too easy for inestigators to say "It passed the IRB (ethical review board) and the subjects signed informed consents." Despite this, I would say there are serious ethical concerns involved here.
Brad