Who knew they didn’t already have one? Kentucky is one of our nation’s sleaziest sports factories, and UD‘s been assuming it comes equipped with everything sleazy, including the vast non-stop advertising machine that is the Adzillatron.
But no.
The existing video boards, which were installed in July 1999, use Cathode Ray Tube technology which proves difficult to maintain, according to a project summary on the council’s April 28 agenda. The boards “don’t provide the kind of sophisticated viewing experience that fans have come to expect across the country,” Athletics Director Mitch Barnhart said in a written statement.
The two new boards would use Light-Emitting Diode technology, along with “ribbon boards” — aimed at increasing ad revenue — on the upper deck sidelines and suite corners. Barnhart said that the new boards will offer fans more access to statistics, scoring updates from games, video replays and closed captioning.
“As importantly, the boards will generate increased revenue through the sales and marketing of video advertising,” he said.
The factory will spend millions and millions of dollars on fan ad-bombardment and, you know, the UK faculty is upset. No raises for years, what’s left of the educational side of things looking like a 1999 Cathode Ray Tube… Sad.
April 27th, 2011 at 12:46PM
[…] Background here. […]