UC Berkeley says don’t worry: Our “new Pac-12 Media Rights Package” will make us ever so much money.
A Berkeley computer science professor responds:
[S]ince money will be distributed to all teams in the Pac-12, there will be pressure on intercollegiate athletics at UC Berkeley to continue the spiral of increased spending so that it can keep up with the other Pac-12 teams in what is a fiscal ‘arms race.’