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On not being fooled by what universities tell you about projected athletics revenue.

UC Berkeley says don’t worry: Our “new Pac-12 Media Rights Package” will make us ever so much money.

A Berkeley computer science professor responds:

[S]ince money will be distributed to all teams in the Pac-12, there will be pressure on intercollegiate athletics at UC Berkeley to continue the spiral of increased spending so that it can keep up with the other Pac-12 teams in what is a fiscal ‘arms race.’

Margaret Soltan, July 5, 2011 6:46AM
Posted in: sport

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