That does capture it. And the value is totally monetary. For the rest… well, start with the University of Miami. And work your way down.
The escalating TV dollars are reshaping the amateur realm of college sports. With more money at stake, coaches say, the pressure to win is rising. Head coaches have long earned multimillion-dollar salaries, but now the TV money is cascading into the ranks of assistant coaches. Gus Malzahn, the offensive coordinator at Auburn University, college football’s defending national champion, has received a new deal valued at $1.3 million annually. Schools are also pouring money into stadium renovations and new training facilities.