[S]pending more on [university] football didn’t lead to a more profitable team. It also didn’t lead to additional alumni giving. Why not? Possibly because … teams that upped their funding didn’t necessarily improve their records. Nor did a better record guarantee increased revenue.

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UD thanks Shane for the link.

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One Response to “But it made their coaches richer!”

  1. Mr Punch Says:

    This is a very good little article. I had missed it – thanks!

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