“We also found that mortality salience can lead consumers to have stronger preferences for domestic brands and negative preferences for foreign brands. It turns out that if consumers think about their own death, they become more patriotic, leading to such different preferences for domestic and foreign brands. And again, in all these cases, consumers are never aware of the fact that their preference ratings are nonconsciously affected by mortality salience manipulations.”

How could the guy who discovered gems like this now be accused of research fraud????

Margaret Soltan, 3:41AM
Posted in: hoax

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3 Responses to ““We also found that mortality salience can lead consumers to have stronger preferences for domestic brands and negative preferences for foreign brands. It turns out that if consumers think about their own death, they become more patriotic, leading to such different preferences for domestic and foreign brands. And again, in all these cases, consumers are never aware of the fact that their preference ratings are nonconsciously affected by mortality salience manipulations.””

  1. Mr Punch Says:
    June 25th, 2012 at 8:36AM

    I don’t know — seems like a possible explanation of the longtime dominance of scary little cars like Fiat and Renault in their home markets.

  2. Margaret Soltan Says:
    June 25th, 2012 at 10:46AM

    Mr Punch: LOL.

  3. University Diaries » Not that I want to make you paranoid… Says:
    June 28th, 2012 at 3:34PM

    [...] may sound harsh, but do we really want social psychologists feeding us all sorts of bullshit all the time and gaining fancy professorships thereby? I don’t think people should be rewarded for taking [...]

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