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Sunday Morning Coming Down for Sally Mason

It’s an archetypal American story, told here by Johnny Cash (scroll down), and rendered just as poignantly by the University of Iowa’s president on her Hangover Regret tour.

Given that she presides over the the nation’s second-ranked party school, she now muses about the wisdom of having signed a big high-profile deal with Anheuser-Busch:

“I’m not sure it’s worth the revenues we’re getting for our athletic department,” Mason said at a taping Friday for Iowa Public Television’s “Iowa Press.” “I probably would reconsider. More than likely not even do it.”

The university has been fighting its party-school image for years and has tried to push the message of “safe, responsible, legal,” Mason said. That seemed to fit with Anheuser-Busch’s pitch for drinking responsibly.

But recently, the university’s Tigerhawk logo appeared on posters advertising drink specials at Iowa City bars, a move not approved by the university.

You can appreciate the president’s logic:

1. After fighting our party school image for years, Iowa appears at the number two slot on the most recent list.

2. Therefore, inking deals that make our school’s logo virtually indistinguishable from the corporate image of the nation’s biggest beer distributor might NOT be the best way to fight our party school image.

Presidential leadership. It doesn’t get any better than this!

Margaret Soltan, September 8, 2012 1:41AM
Posted in: demon rum

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2 Responses to “Sunday Morning Coming Down for Sally Mason”

  1. Van L. Hayhow Says:

    Just thought I would mention that while Johnny Cash’s version is definitive, Kris Kristofferson (sp?, too lazy to check, plus I am making supper) wrote the song.

  2. Margaret Soltan Says:

    Didn’t know that, Van. Thanks.

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