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… deal to name its stadium after a company that runs prisons.

Was a prison company our first choice? No. But let’s face it, for a $6 million donation we probably would have sold the stadium naming rights to Massengill and called the stadium The Douche Dome.

We were desperate. We built a $70 million facility that’s nearly empty year-round, even during home football games, and for two years, nobody was biting on the naming rights.

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4 Responses to “Local commentary on Florida Atlantic University’s…”

  1. JND Says:

    Wow! You can’t make this stuff up.

  2. Polish Peter Says:

    $6M for naming rights for a $70M stadium? If you’ve already set your probity aside, you might as well get your money’s worth. But wait, what something is worth is what someone is willing to pay for it. Very ugly on so many levels.

  3. University Diaries » The Money Pit Says:

    […] which did score a rich namer (a local prison company) for its stadium (whoops – FAU had to turn down the gift because of outrage over the perceived sleaziness of that prison business… FAU’s […]

  4. University Diaries » “As part of the push to make its 3-year-old [football] stadium a little more fan friendly, FAU is turning the southeast portion into an area called The Cove, complete with inflatable swimming pools and beach chairs.” Says:

    […] grows. As a local columnist pointed out during the prison-naming fiasco, “[FAU] built a $70 million facility that’s nearly empty year-round, even during home football games.” Specifics? You’re looking at around four thousand people scattered around 30,000 seats. And […]

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