In a rousing letter to the editor of the local newspaper (“If we aspire to be known as one of America’s great universities, we are going to need to act like we are one of those universities today! That is what is called vision! When we believe in our vision; when we support our faculty; when we support our staff; when we support our administration; when we support our coaches and athletic director; and yes, when we support our board of regents; success will be ours! It takes courage to stand tall in the face of criticism. It takes heart to support our student-athletes who are giving it their all, each time that enter a competition. It takes special people to take NMSU to a new place, and I believe we are in a place in our history, with people of passion, who can help us get there!”) the chair of perennial loser New Mexico State University’s board of trustees reminds his indifferent, pissed off community (i.e., no one goes to the football games, and everyone’s pissed that people like this trustee are bleeding them financially in order to subsidize an athletic program about which no one cares) about our old friend, Athletics as the Front Porch of the University. Nothing else has the capacity to receive the amount of media coverage athletics does! If you understood anything about marketing brands, you’d know that!

Chairman Mike overlooks – fails to mention? – what all anti-intellectuals who somehow end up running American universities overlook. See, branding goes both ways. All that attention sports gives you goes both ways. Don’t get it yet? Let me make it as simple as possible for you. When you’re like New Mexico State, and your sports program is profoundly, repeatedly, embarrassing, the embarrassment always goes way-national. Ask Keith Olbermann, who’s gotten incredible mileage out of NMSU’s pathetic attempts to get anyone – anyone – to sit through one of its games. Ask the ESPN anchors who covered a recent NMSU basketball game where the team and a group of fans responded to having lost (NMSU almost always loses) by rioting.

Ask anyone who has followed NMSU’s efforts to hire an offensive line coach (UD‘s not sure what this position’s salary is, but let’s guess around $200,000. In 2013, NMSU’s head football coach made $363,000.):

[Chris] Symington replaced Steve Marshall, and was the third offensive line coach over the past year for the Aggies. Symington departs as the second offensive line coach over the past year to never coach a game with the program.

Marshall, who replaced Bart Miller in January, departed the program for an assistant offensive line coaching position with the Green Bay Packers of the NFL.

The Aggies have had a revolving door at the offensive line post for a number of years. Prior to Marshall, there was Jason Lenzmeier (who was hired by the University of New Mexico following the 2011 season), Brad Bedell (hired by Arkansas State following the 2012 campaign) and Miller (hired by Florida Atlantic following this past season).

Considering Marshall’s sudden departure — he arrived in January, coached spring football with the program and then left — Symington’s hire appeared to be a good one.

Imagine all the money and administrative time that’s been taken up at NMSU with the saga of the vanishing coaches. I wonder why they all keep vanishing? And now everyone’s talking about the latest one, Symington, who looked so good…

Las Cruces police cited Chris Symington twice in a four-day span for huffing compressed air, the second incident unfolding Tuesday morning inside the bathroom of a Las Cruces drug store… Sunday night, Symington received his first criminal citation after a different LCPD officer found him “slumped over sitting in his vehicle and apparently having seizures,” a police report states.

That officer reported he saw Symington inhale compressed air from a canister.

Yes, when your university is so desperate to find yet another coach that you’re willing to scrape the bottom of the canister, nothing else going on at your university will receive the amount of media coverage the fall-out will.

Keep it up, NMSU! Go Aggies!