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“[I]t just seems [like] an excuse to get really drunk.”

The best minds at our universities continue to study the question that hangs in the air like an augury of doom over higher education in America: Why aren’t students coming to football games?

Universities took on tens of millions in debt to build new stadiums; they fucked up their admissions standards but good and have as a result weathered countless academic fraud scandals; they pay the coach five million dollars a year. The starting assistant conditioning coach makes one hundred times more than the resident Nobel Prize winner. And what’s the profit? What, goddammit, is the point?

In desperation, most of these schools have become purveyors of alcohol, rushing about from row to row scraping and bowing to booze hounds because this… this, if nothing else, will guarantee attendance…

But if you concentrate all your alcoholics, you’ve got to spend money on more security people, which cuts into any alcohol profits… And actually – the unkindest cut of all – a lot of students (see the guy quoted in this post’s headline) are kind of grossed out by the spectacle in the stadium — a phalanx of armed guards to keep the drunks in order… It doesn’t really feel all game-day festive … Ah the sweet collegiate glory of amateur sports… Fond memories of obscene lolling drunks glared at by goons…

The best minds can kick it around all they want, but the reason is quite clear. AGS: Accumulated Gross-Out Syndrome. At some point, your venture is so disgusting that most people want no part of it. (There are too many disgusting elements to list here, but consider just these two. There’s what an article about Virginia Tech’s no-shows delicately calls an “overly commercialized… video board presentation,” and – speaking of commercialized – the total domination of the stadium experience by the television channel that’s broadcasting the game.) That’s where big-time university athletics is today. And I’m sorry, but there are no recorded instances of AGS-reversal. In your desperation, you just keep making it worse. Look for universities to offer heroin shooting galleries next.

Margaret Soltan, August 27, 2014 8:28AM
Posted in: sport

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