University Diaries » “In each of the four years of data I was provided, student ticket purchases have declined. Not only did student ticket sales decline, but so did non-student season tickets as well as total ticket revenue. Simple economics would show that lowering prices instead of raising them would incentivize more students to partake in these athletic events. Instead, the athletic department has raised prices drastically which will more than likely lower the number of students purchasing the Big Ticket.”

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“In each of the four years of data I was provided, student ticket purchases have declined. Not only did student ticket sales decline, but so did non-student season tickets as well as total ticket revenue. Simple economics would show that lowering prices instead of raising them would incentivize more students to partake in these athletic events. Instead, the athletic department has raised prices drastically which will more than likely lower the number of students purchasing the Big Ticket.”

It begins to dawn on a University of Texas student that the professional football team that uses his school’s field has nothing to do with his school.

Margaret Soltan, August 31, 2014 7:17AM
Posted in: sport

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