There’s a reason [Texas] A&M hasn’t won. I think the reason is because they haven’t had a coach this good. When they had Bear Bryant in the 50s, if they hadn’t been on probation in ’56, they would’ve gone to the national title game then, or they would’ve been in the running for it…

I tell you what, and this is going to make [Southern Methodist University] fans mad, but if you want to keep your coach, if you really like Chad Morris then you’ve gotta get off the Boulevard and go to games… [H]ow are you going to bring recruits in there and the place is not even half full?…

I took my kids to the tailgating scene on the [SMU] Boulevard. It was amazing. We had been to Arkansas two weeks earlier and I would tell you that that was a better scene than what I saw in Fayetteville.

… It’s just as good as the one at Ole Miss that everyone talks about.

… It’s scenic with the trees forming that canopy. It’s great. The band comes marching down. And I’m looking around, there’s all these people, young guys and young girls, with dogs on leashes at these tailgating parties. I’m like who’s bringing their dogs to a tailgating party, and what are they going to do with them when they got to the game? Then I got my answer. Nobody goes into the game. They have got to find a way to get people from that tailgating scene into the stadium. How you get those people to take that five minute walk? I don’t know. But if they could, they could create a really nice atmosphere. The stadium’s nice. The tailgating scene is nice. You could sway some recruits. That grass berm behind the end zone. That’s all really nice, but they’ve gotta get people into the stadium.

… Listen, you people have gotta go and you’ve gotta fill up this place. That is a shame. It’s a disgrace.

… The disgrace is that you don’t walk five minutes off this boulevard to get in that game. If you’re not going to do that for your team, well shame on you.