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The Horror! The Horror!

A True Tale of Postmodern America

Nike has had $1.1bn (£844m) knocked off its stock market value after what is being called one of the most expensive apparel failures in history.

The company’s value tumbled by 1.7 per cent on Thursday as it was repeatedly blamed for a sprained knee to rising basketball star Zion Williamson, seen by millions live on TV.

Sports lovers across the US watched in horror as the teenager was crocked when his Nike trainer tore apart mid-shot during a high profile college match.

Margaret Soltan, February 22, 2019 3:16PM
Posted in: merchandise

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3 Responses to “The Horror! The Horror!”

  1. charlie Says:

    Does the stock price reflect the quality of the product, or the capacity of marketing to get markets to believe myths?

  2. Ravi Narasimhan Says:

    From 1996, The Onion exposes Nike’s strategy

    https://www.theonion.com/nike-to-cease-manufacturing-products-1819563998

  3. Margaret Soltan Says:

    LOL

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