A True Tale of Postmodern America
Nike has had $1.1bn (£844m) knocked off its stock market value after what is being called one of the most expensive apparel failures in history.
The company’s value tumbled by 1.7 per cent on Thursday as it was repeatedly blamed for a sprained knee to rising basketball star Zion Williamson, seen by millions live on TV.
Sports lovers across the US watched in horror as the teenager was crocked when his Nike trainer tore apart mid-shot during a high profile college match.
February 23rd, 2019 at 3:16PM
Does the stock price reflect the quality of the product, or the capacity of marketing to get markets to believe myths?
February 23rd, 2019 at 10:57PM
From 1996, The Onion exposes Nike’s strategy
https://www.theonion.com/nike-to-cease-manufacturing-products-1819563998
February 24th, 2019 at 6:33AM
LOL