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Friday, September 17, 2004

THE FUTURE OF ENTREPRENEURIAL PUBLISHING



"I was sitting in a crowded downtown restaurant during a busy lunch hour," writes Joe Rogers, author of the New York Times' Metropolitan Diary (September 6). "At the table next to me, a bit too close for comfort, were two well-dressed businessmen. I couldn't help overhearing their conversation and gleaned from it that they were social friends..."

The part of their conversation that Rogers found noteworthy went something like this [UD is paraphrasing because she doesn't have the rest of the article in front of her -- don't ask why -- too complicated]:

"Thanks for the gift you got me!"

"You're welcome! ... What did we get you?"

"...I don't know..."


UD predicts that in a few years similar sorts of conversations will take place between entrepreneurial professors and their readers:

"I read your book... "

"Thanks. ... What did I write?"

"...I don't know."