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Tuesday, April 11, 2006

Cosmedicine!


' "Truth is beauty" reads the tagline for Cosmedicine, a premium-price skin-care line launched in February at Sephora beauty-products stores. But the real selling point is in the promotional copy that calls Cosmedicine the only skin-care line tested "in consultation with Johns Hopkins Medicine."

The clear pitch to consumers is that the products' performance is backed by science, not merely beauty hype. Behind the promise is an extraordinary pact between a New York company, Klinger Advanced Aesthetics, and Johns Hopkins Medicine, an umbrella organization made up of the university's health system and medical school.

John Hopkins's name is prominent in product displays and in online descriptions of the products, which are sold by Sephora, a unit of LVMH Moet Hennessy Louis Vuitton. '


























Come closer. Come in closer! Come as close as you like. I’m Francis Crick, Nobel-prize winning geneticist, and I’m here on behalf of the Cosmedicine skin care line, a Johns Hopkins University-affiliated company. As studies endorsed by prestigious Johns Hopkins University attest, the Cosmedicine line of skin care products will leave your skin smoother, healthier, and younger in no time. Don’t believe me? Ask Max!




























Yes indeed, Francis, Cosmedicine took my “laboratory” skin and gave it that day-at-the-beach look. And Botox treatments at the Cosmedicine spa made me look and feel my best all over. We’re not at liberty to divulge the secret formula behind the miracle powers of Cosmedicine, but we can show you one of our scientists at work on it!


















Oh! Hello! You’ve caught me at work on the Cosmedicine Code, a secret set of chemical formulae specially designed to make your skin more glowing, more fresh, more clear, than you’d ever dreamed possible. Did someone say you’ll look “relatively” better? Haha! There’s nothing relative about it. This is absolutely the best product on the market. After all, it’s got the Hopkins name on it.
Posted at: 4/11/2006 02:40:00 PM