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Thursday, April 27, 2006

The Etiology of Ms. V.


' "In a way it's kind of like working on a television show ," said Cindy Eagan, editorial director at Little, Brown Books for Young Readers, a sister imprint of Ms. Viswanathan's publisher, and the publisher of the "Clique," "A-List" and "Gossip Girl" series. "We all work together in shaping each novel."


…The company that eventually became Alloy was founded in 1987. It had its first hit with the "Sweet Valley High" series. The company, then known as 17th Street Productions, was sold in 2000 to Alloy Inc., a large media company that owns the teenage-oriented retailer Delia's, and changed its name to Alloy Entertainment. Since then it has become a 'tween-lit hit factory. '