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Monday, May 15, 2006

Blog Triumphalism

Via Ann Althouse, some serious blog triumphalism going on among a number of contributors to a debate about art criticism and blogging:



Perhaps Andras [a contributor who made the mistake of using the word 'postmodern'] fails to grasp the blogosphere. First: People read blogs because we don't use the word 'postmodern.' (OK, that's only one reason.) Also: It sounds like Andras thinks that the blogosphere is a third-rate, pet-rockish phenomenon that will pass and the Assertive Voices will re-assert themselves. Hooey.

The blogosphere is survival of the fittest, HTML-style. The good bloggers get read, others get much less-read. Individual authority must be earned -- bloggers don't have a newspaper's good name to supply them with clout or with a platform. Instead we earn it ourselves. Readers seem to respond to that: Blog readership numbers are growing, not shrinking.

But for the sake of Andras' argument, let's say that there is 'room' for 10 prominent voices on the visual arts. Right now 2-3 of those voices are bloggers. Within two years I bet bloggers are double that many. There are plenty of reasons for this: With the exception of the LAT, NYT and a few other outlets, most newspapers don't have full-time art critics anymore. Bloggers are filling that void. There are also more smart people out there who like to think out-loud about art than there are jobs at newspapers and magazines. Many of them are worth reading regularly. Some of them are gallerists, others are management consultants. There are more good new art blogs coming online every week. Bloggers are here to stay. ...

If there is smoke, and if it clears, it's not bloggers who will be losing readership. In the visual arts, there are only 2-4 newspapers with strong national, critical voices. The WSJ doesn't have an art critic. Neither does NPR. The Chicago Tribune, Dallas Morning News, and other super-regional papers have art writers who barely leave their home turf. As the art world has shaken off regionalism for internationalism, (like commerce, science, etc.), those papers haven't adapted.

The voices that will be forgotten in the visual arts dialogue are, in order: art magazines and the academics who write for them, regional art writers (add: who don't keep up on art world changes) and writers who fail to build their own audiences. Bloggers will be -- and already are -- the winners of increased readership.