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Thursday, July 27, 2006

Blogoscopie

An excerpt from a Herald Tribune article about the enormous popularity of blogs among the French:


The French distinguish themselves, both statistically and anecdotally, ahead of Germans, Britons and even Americans in their obsession with blogs, the personal and public journals of the Internet age.

Just why the French have embraced blogs more than most is anyone's guess, but explanations range from technical to historical and cultural.

Sixty percent of French Internet users visited a blog in May, ahead of Britain with 40 percent and little more than a third in the United States, according to Comscore, an Internet ratings service.

Likewise, French bloggers spent more than an hour in June visiting France's top-rated blog site, far ahead of the 12 minutes spent by Americans doing the same and less than 3 minutes for Germans, according to Nielsen/NetRatings.

More than three million Internet users, or more than 12 percent of those online in France, have created a blog, according a study released in June by the ratings agency Médiamétrie.

"You cannot be elected president of France without a blog," said Benjamin Griveaux, director of Web strategy for Dominique Strauss-Kahn, a former finance minister who in 2004 was among the first politicians to start a blog. "Blogs have not replaced traditional media, but they are absolutely necessary for every politician."

Some even harbor a faint hope that flourishing online discussions might curb the French population's penchant for taking to the streets in protest.

"With so many blogs, I'm hoping for fewer protests and strikes in Paris this fall," said Loïc Le Meur, a pioneer French blogger and European managing director of the blog-hosting company Six Apart. "If people can express themselves online, then maybe they don't need to block the streets."

French blogs stands out in other measurable ways. They are noticeably longer, more critical, more negative, more egocentric and more provocative than their U.S. counterparts, said Laurent Florès, the French-born, New York-based chief executive of CRM Metrix, a company that monitors blogs and other online conversations on behalf of companies seeking feedback on their brands.

"Bloggers in the United States listen to each other and incorporate rival ideas in the discussion," he said. "French bloggers never compromise their opinions."

They also passionately debate why they blog so much. One common explanation in the blogosphere is that there are so many French Internet surfers to begin with. Last year the number of French people online passed the halfway mark of the total population of 61 million, with 85 percent of Internet users in May using high-speed broadband at home, according to Médiamétrie.