The next time any big-time college football coach or AD complains about financially contributing to all of the campus sports that don't bring in any money -- pretty much everything but a handful of school's men's basketball programs -- remember the Godzillatron and all its superfluous glory.

Although, this could lead to yet another revenue stream for [the University of Texas]. It's only a matter of time until the school starts selling T-shirts and hats and posters and sweatshirts featuring a Longhorn logo plastered across the gargantuan scoreboard. The end result of which will be more merchandising moolah and an even larger video board in five years when this one gets boring.

Actually, what would be even better is if they could save computerized crowd images from the board and print those directly onto shirts. You know, like when you go on an amusement park rollercoaster -- with 10,000 of your closest friends. Think about it: Given the size of the new video screen, during crowd shots, just about everyone at the game will make an appearance. Imagine all of those $25 burnt-orange-and-white T-shirts, with the crowd pic printed chest-high, sandwiched between "I was on Godzillatron!"