My question is, how much advertising do the swells in the air conditioned soundproofed luxury suites have to absorb? My guess is none. They’re too busy ordering more paté and Dom Perignon to even look at the field.

Kyle Field : 1, DKR : 0

AdZillaTron Lives! After game 1, I give it a C-. If they don’t improve it by OSU, it goes down to a D. You’d think they could play 30 mins of RoseBowl and other game highlights 30 mins before the game. That will get people there EARLY! Show realtime stats instead of bouncing helmets. I got nauseous watching them bounce and that logo spin for 3 hours. Please make it stop. And more BIG SCREEN. Why buy a 7000 sq foot screen, and only use 3500 of it for game purposes?

Adzillatron- We spent $8 million dollars for the worlds largest high definition billboard. It was a complete disgrace. I don’t know if I could have been anymore displeased at what I saw yesterday. For a University who has the largest athletic budget in the ENTIRE COUNTRY, I can’t believe they need to have those horrible ads up there the whole game. But that is good ole Delo$$ dodds for you.

I’ve had student season tickets for six years now (grad school) and this was the worst game I have ever been to. Commercials were blaring every 20 seconds for four hours straight. I could hardly hear the band at all, and it made a noticeable difference with crowd enthusiasm (yes, even compared with other blow out games). How dare UT brag about their screen for months, only to make it smaller than last year’s because 75% of the screen is even more ads in addition to the once over the speakers.

Godzillatron should only be used to show footage of barefoot Oklahoma kids looking for tires for their house and a daddy. What were you thinking? Of all the human tragedies in the world, people are supposed to care more about the plight of white trash okies? Come on.

As for the board, everyone involved with its construction/use has conceded that it is a work in progress. Calm down people. It will get better.

Beautiful, but too loud and too much advertising. The advertising almost overtakes the game.


I attended both our game and the aggies game yesterday. What a Joke - and not on the aggies. I could not believe the difference and how much better their entire big screen setup is than the new one in DKR. Their ribbon board is amazing and their entire setup for programming puts us to shame. Our people don’t know what the heck they are doing with Adzillatron. Outclassed by a bunch of aggies and their Gigatron. Ouch!

I’m just disappointed that the Horns will lose a lot of their “home field” advantage. It will be very difficult to keep the crowd “in the game” when the ads completely drown out the band.

We were also disappointed with the pre-game Longhorn stampede. The original was much more powerful and could truly ‘rev-up’ the crowd. Hopefully the graphic artists and programmers will be working night and day upgrading the ‘opening act’. Also, why exclude Vince Young? No Heisman trophy? Give me a break. Show more of the Rose Bowl victory.

Wayne hit all nails squarely on the head. DITTO FOR ME. Please, get something done about the burnt orange being red before Ohio State, surley there is a fine tuning knob somewhere on that thing.

The ads are gaudy, boring and dominate the screen. Tone-down the ads, punch-up the stampede graphics, and widen the screen to focus on our Horns. The crowd was not electrified by the new screen even though this was our first game after winning the National Championship.

TOO LOUD!!!!!!!!

TOO MUCH ADVERTISING!!!!!

COLOR IS WAY OFF…UT IS BURNT ORANGE NOT RED!!!!

UNDERUTILIZED…OVERADVERTISED…WHAT HAPPEND TO THE BIG FLAGS?
PITTTUUUEEEE!!!!!!!

I think there ought to be a fan revolt. As someone said above, it’s a new billboard, not something that enhances the game-watching. But the biggest gripe for me is the noise. Might was well not have the Longhorn band at the game except for the 10 minutes of half-time when the thing finally shut up. I felt violated.

I’ve already seen pictures this morning of the new video board over at Kyle Field. Huge improvement. Can’t believe the Aggies were able to outdo us on this one. Bigger isn’t always better. Less ads, more football please. I want to see a major improvement next week.

Ads equal $$$ - we get that, but can’t you use the whole screen during the acual plays and replays and go back to the half screen between? Who benefited by looking at the two helmets just revolve? Show us the game!!!!

I agree with most of the comments already made. More of the screen should be shown for the game and not adertisements. Adjust the sound better, but it does need to be loud and of the best quality possible. Also, the screen should be adjusted as The UT football players would like it, afterall it is them and should be for them.

You should check out the A&M scoreboard it was AMAZING…..replays and the whole board was sued. Sorry buds.

What’s the point? If the whole viewing area isn’t going to be used to show the game/replays - remove it. It’s not any better than the old sign - I expected more from all the hype.The fact that “The scoreboard requires a special part and other work to maximize its features” makes it sound like we didn’t purchase the entire package to make the whole screen show the game - maybe that’s not one of the “features”. That would be the most disappointing.

Just get rid of the ads during replays and use the full screen for them — as soon as that is technically feasible.

Once that happens, most fans will be a LOT less vocal about the new screen.

All the excitement about the great new scoreboard only to find out it wasn’t about making the game better, it was about money and advertising. A. What a letdown. B. Instead of improving the game experience to the fans who paid the money for it, it was a distraction with all the ADVERTISING, DID YOU HEAR ME, I SAID ADVERTISING, LIKE ADVERTISING !!!!!!!

GET IT !!!!!!!!!!!!!

You can forget about the game itself, the fight songs, and the beautiful, classy backdrop of the Six Flags of Texas that used to sit there, because they’ve all been pushed aside by the giant billboard. If I was in the band, I think I’d quit.

Its hideous. I don’t see the point of having static ads on a dynamic medium. What a waste of nice equipment and money. The setup at Kyle field looks much, much nicer at this point. I’m willing to be patient, though, and hope that whoever is in charge is going to fix this debacle.

I’ve seen better scoreboards on campus.

It’s ridiculous to use so much real estate on the new jumbotron for ads. I believe a poster over on Hornfans.com dubbed it ‘Adzillatron’.

Just like the call to start yesterday’s game at 11:00am for TV viewing, it’s all about the almighty dollar.

At least show replays on the full screen.

Ad-Zilla is the best name that I have heard so far. That was horrible. I hope that they get it right soon.

More ads than game content. What a waste.

too many ads and not enough actual screen usage. full screen replays are needed as is a place with updated team nd player stats (see nebraska). the ads are hideous and too loud (louder than the game is not needed considering they come when it is quiet (breaks in action).

we are more third tier with content than we are the joneses. we should visit some other stdiums to see what it should look like.

Another reminder to all that UT athletics is corporatized to the point where its connection to the University is largely beside the point. Dodds seems to think that his bottomless bank account should be spent on any multimillion dollar toy he can think of, and everybody else just follows pathetically along. Who’s for a dome? How about a TV monitor blaring ads in front of each and every seat? Why not put ads on the players?

GIGANTIC disappointment. Waste of space. Maybe we can gross out our opponents by running LOUD ads for toe fungus remedies or something. GAG.

I hope that first game was just to introduce us to the sponsors. From Ohio State game on, perhaps they will use the whole screen for game activities. I rarely looked at it, as when I did, there was some company advertizing their stuff.

“There are thousands of kids in Oklahoma without shoes, a dad that they know, 4 new tires on their home, and 3 square meals. We should have spent that $8 million helping them.”

Best post yet. I love it.

This ugly thing is a high-definition billboard NOT a “high-definition video scoreboard” like UT says it is. What a total joke.

If they keep starting ads and drowning out our Band playing Texas Fight after a score, they’re going to have problems.

Was it too loud? Was there too much advertising?

Are you kidding? That was about as embarrassing as it gets. But not surprising. Our athletics department would sell its mother’s soul if it could make money.

Horrible. The people attending the game care about one thing…the game! The actual game showed on the screen seems no bigger than the old video board…and now much more annoying with bigger ads. I will make it a point not to shop at or buy any of the products that are represented on Adzillatron. It seems to be the only way to get the point across.

A typically lurid, garish monstrosity. $8 million could have been spent much more wisely on UT’s academic programs.

I wear hearing aids in both ears, and still the sound system was painfully loud. People around me, with normal hearing, were complaining.

I am sure that as the season progresses, the athletic department will learn to make better use of the video capabilities. The main thing for me was the volume was WAY TOO LOUD, especially when Bob Cole was on the mic. Several times I literally had to cover my ears when he was doing one of his way-too-many commercials. Get a VU meter for the mic and a decibel meter so we don’t go deaf.

LESS THAN 1/2 the screen for replays!? Looks like all the fans got was more advertising! Am I surprised? Not at all. Football is no longer a game for the kids/community. It is big business Baby! Even the high schools have become tainted [Westlake, Westwood…]. Before long it will cost $50 to see your 7th grader play Dripping Springs! [in person anyway, but at least you will be able to watch it on Fox Sports Southwest, among the ads for training jock straps].

While the screen was impressive, the sound was way too loud, particularly pregame music. Is this thing going to be used to ram advertisements down our throats all game? If so, give each fan a remote so we can mute/fast forward through them. Only half the screen for replays? No way!!

I was initially very excited at the prospect of the new scoreboard. However, now that I see that the only thing that has been added is additional space for constant ads, I think the University should have saved the money. Plus, turn down the volumn a little. It was so loud in North End Zone that it didn’t sound good.

Here’s more… And the Longhorn Band pregame show was ruined when the continuity that we have grown to love was chopped up and interrupted with announcements interspersed . What happened to March Grandioso? Was it cut out so we could inject more ads? Whoever decided on programming, timing, and layout design of the of Adzillatron 1) was oblivious to UT tradition, 2)has no taste (except in his mouth) 3)wasted money on when he turned it into the world’s most expensive billboard/screensaver.

Several comments I saw aptly described it: Instead of Godzillatron, it now is known as Adzillatron… It looked like a fence full of ads at a Little League game… Why spend all that money on a huge GD screen when it is filled with billboard ads 99.5% of the time? Highlights-the US and Longhorn flags full screen, and the pregame animation-FULL SCREEN.

Sounds like a complete waist of money and electical power. If it and all operational expenses are paid for by stupid overpaid exes, then I have no care. If tax dollars are used to pay for it and the high cost of power, maintenance, and updates, then it nothing but a power sucking ego trip for all the overpaid school officials. How much tuition costs could have been lowered, instead of feeding this continous money and power drain?

Everyone in my section unanimously thought that the scoreboard was loud and obnoxious. For me, it was the least-enjoyable game over many years of attending. The crowd was the quietest I’d ever experienced, which I suspect was due to the blaring coming from the scoreboard. I am a long-time season-ticket holder, and cannot even imagine having to sit through that nightmare every week. Even the players on the field were distracted by it.

Didn’t go to the game, saw the scoreboard on TV and other than the ad revenue it generates and the fact A+M has one too, my only comment would be WHY WOULD FANS NEED THIS? Personally, I believe the “Tron” won’t be there next year and used as an example of a mistake to be learned from.

The Jumbotron scoreboard is a perfect example of the arrogance of the UT “suits” in their air-conditioned skyboxes deciding what the regular fans must endure. The scoreboard is extremely loud. The audio of the commercials is so obnoxious and distracting that it robs any enjoyment of the football experience. Whoever approved this montrosity ought to be fired immediately. PEOPLE, START WRITING LETTERS PROTESTING THIS SCOREBOARD!

If Gary Johnson wants the kids in Oklahoma to have food, tires etc. let him send his ticket money to them. This is a football game, not the Democratic Party Convention to take care of the world.

I think the Buckeyes will look good on the scoreboard as the beat the Longhorns. Hook em’ Buckeyes!

As a visually impared fan I was not able to read any numbers on the megatron other then the time remaining in the game. The megatron might be bigger but it sure isn’t better!

Chrage everyone a couple of more bucks per ticket and drop some of the ads. Even the kickoffs are now sponsored with ads? Give us a break!

Brightness and clarity is great. Programing is terrible. Maybe A&M is right, their programing is better. Good luck finding the score buried in small numbers at the bottom of the screen. Replay size seems no larger than last year. Several times the scoreboard over powered the band, the essence of team spirit. Suggestions: turn the volume down during ads, use all of the middle of the screen for replays and for showing the band at half-time, and make the score a little more obivious.

If fans had been paying attention in the beginning of the game, the ones posting comments about only half of the screen being used for replays, they would have learned that before the season is over, the full screen will be utilized for that. The graphics on the screen are unbelievable, however, I agree that it’s a bit loud. As far as using the money to buy shoes for kids in Oklahoma (posted above,) PLEASE!!!!!!!

I think UT’s mega-ego won’t fit into the stadium anymore! “Mine is bigger” is just a bit childish for adults. BTW, I think UT is absolutely “without class” for beating an opponent 50+ to 7. Have you ever, ever heard of “sportsman-like conduct”? I am embarassed for Texas.

I can’t believe we paid all that money, listened to all that hype, watched as the monster developed, and still end up with a viewing screen no bigger than the last one. The ads around the outside of the screen are no big deal but at least use both sides of the middle so we can see the game and enjoy everything this “godzillatron” was supposed to be. Right now, I’m no more impressed than i was with the last one.

The design of the scoreboard looks like it was designed by an Aggie. The “top hat” lacks in proportion, appearance and color (this can be corrected). Also, the Horn’s entry portal looks toy.

What happened to the Freddie Steinmark scoreboard?

Impressive scoreboard, if it is used to it’s full potential. It’s like having a Ferrari and only being able to drive it around in the parking lot. They should drop the ads and use the full screen during live shots and replays, and bring the ads back up during down time. Thay way everybody’s happy. Hook em horns!

Think of how many POOR people could go to the University with the money WASTED on the monster Scoreboard. Vince Lombardi said “Act like you’ve been there before”. UT should learn that lesson!!!!!

From our perspective, the color orange always showed up as red - not good! And the sound was far too loud - were they broadcasting to Round Rock? As far as content, I would really like to see a running stat log on the right side vs. that helmet thing.

I hope they adjust the coloring on the screen before the big Ohio State game. Texas jerseys look red to me.

UT should have used that money to buy more players and glasses for their home game officials.

That money could have paid for more sportsmanship classes for their fans.

Too much of this…not enough of that. Just like with any “TV”, reguardless of it’s size, the only one who’s happy is the one that has the remote control.

It’s like going to the grand Canyon and seeing nothing but billboards on steroids and wonderlng what happened to the view. Is Big Bertha with Ads next?

As a true orangeblood for life I was really excited about seeing The Godzillatron until I saw all the advertisers. It sends the wrong message that we Texas folk need

How greedy is UT? They already raised tuition and surely make plenty of money on 85,000 seats.. We paid for Godzillatron, not Taco Bell.

The complaint I have with the scoreboard itself is why have something that big only to use about 40% of it to show the game. I understand the outer rim ads but the other ads running the whole time on the west side gives the same viewing area as the old screen. The Flag and the opening sequence was using that toy to it’s potential.

Huge board. WAY too many ads, and replays taking up only half the board is really lame. I can’t wait until they pay attention to the “message-board crowd” who seem to be the ones that really know how to utilize Godzillatron.

as a 20+ yr season tickeholder, I think it is an awful gawdy scoreboard & unnecessary. Truly excessive. The music blaring from the scoreboard in recent years drowns out the experience of coming to a college game—the bands and the crowd’s exhortations as well as the quiet moments reflecting the ebb and flow of emotion.

Truly sad.

I’m all for bringing money into the program, but the DeLoss Dodds needs to learn the difference between a scoreboard and a billboard.

He’s taken what could potentially be a wonderful addition to the stadium and turned it into an eyesore. Ugh.

There are thousands of kids in Oklahoma without shoes, a dad that they know, 4 new tires on their home, and 3 square meals. We should have spent that $8 million helping them.

I thought fact that they only use half of the screen for playing of the game is Ridiculous it would completely maximize it’s potential if the game play was shown on the entire widescreen. The size of it pretty impressive but definitely all over rated. The speaker system is pretty darn loud though I’ll give that to him.

They need to show more of the game and less of the advertisements!

The sound was almost too loud and I expected the game to be shown on a much bigger screen. What we saw was about the same size as last years screen if not the same size. I know it is the first game and kinks have to worked out.