… – like an American university’s partnership with a beer company – there’s often a … call it an initial unhappy hour, during which problems in the partnership get smoothed out. Only once they’re smoothed out can the 24/7 happy hour truly flow.

America’s number two party school, the University of Iowa, is as we speak in that awkward between-time with Anheuser-Busch, which is giving the school kegfuls of cash in exchange for the school letting them use Iowa’s logo on their ads.

Apparently already, just days after the deal was signed, banners are being pulled down from local bars.

Downtown Iowa City is lined with alcohol ads in bar windows that include footballs, helmets, the word “Iowa” and generic images of a hawk.

It’s upsetting to think that the beautiful image the local reporter conjures here is in danger of being marred by a misunderstanding. But that’s just part one.

The university committee formed to review all alcohol decisions is upset because, well…

The Presidential Committee on Athletics, created to weigh in on athletics issues, will receive an update Thursday on the sponsorship deal from athletic director Gary Barta.

Some committee members have angrily questioned the purpose of the advisory group because the athletics department signed the deal without informing them. University of Iowa President Sally Mason will address the committee about the its role at Thursday’s meeting, said Bill Hines, committee chairman and a law professor at the university.

See my thing would be Presidential and all it sounds very fancy and I’m thrilled to be on it yeah sign me up!! … Presidential… But they didn’t even tell, let alone consult my committee, about the fucking deal. So Barta will “update” us, eh? Mason will condescend to “inform” us, eh? There’s a personal dignity issue here, as well as the question of how cynical I want to be made to feel about life! How much of a dupe I want to feel I am!

See your role is to provide what we call cover. Your role is to be serious people who sit in rooms looking serious while we ink the deal. Get it? Shut up.