For Andrew Kolodny, co-director of Opioid Policy Research at Brandeis University’s Heller School for Social Policy and Management, Purdue’s wrongdoing is the Sacklers’ wrongdoing. As the inventors and owners of Purdue, the Sacklers deserve the “lion’s share” of the blame for America’s opioid crisis, he said.
He explained that the United States’ opioid epidemic is as severe as it is because the medical community began aggressively to prescribe opioids in the ’90s in response to what Kolodny deems a “brilliant marketing campaign” carried out by Purdue. He said the company has faced legal consequences for some of the specific ways in which it marketed OxyContin, but it was never punished for the “nonbranded marketing” they performed by persuading the medical community to feel more comfortable prescribing opioids.
January 29th, 2019 at 10:47AM
Law of Intended Consequences >>>>>> Law of Unintended Consequences…