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Since everyone’s talking about the cost of university sports lately…

UD thought she’d pay a visit to the Godzillatron, the immense screen many university football stadiums have recently had installed. These things — more commonly called Adzillatrons, because the main thing they do is show advertisements — cost millions. But a peek at this University of Texas opinion piece tells you that this outlay is only the beginning:

… Part of the excitement that allows fans to interact more with the team and the game is the animations and videos that are played on the jumbotron. [Oh right. Lots of people call it a jumbotron.] In this department, we are way past due for a major facelift.

To start, the video that is played directly before the team enters the field is nothing more than juvenile…

Fans pay a lot of money, travel long distances and sometimes sit through unbearable heat to watch their Longhorns play football. The least the athletic department could do is make the entertainment aside from the game as excellent as the team…

While I still go absolutely nuts when the video is played, it could be more professionally done….

More professional Adzillatron animations — your university athletics fee, and your parents’ taxes, at work.

Margaret Soltan, October 29, 2009 10:09AM
Posted in: sport

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