I wonder how many of the companies that have paid millions of $$$ for stadium naming rights have ever made an attempt to figure out if they got their money’s worth. It would be hard to do, as are advertising effectiveness measurements in general, but I doubt that many have even tried. It’s probably usually much more about executive ego than about shareholder value.
March 15th, 2010 at 1:31PM
I wonder how many of the companies that have paid millions of $$$ for stadium naming rights have ever made an attempt to figure out if they got their money’s worth. It would be hard to do, as are advertising effectiveness measurements in general, but I doubt that many have even tried. It’s probably usually much more about executive ego than about shareholder value.