A real estate agency in England has had its agents take a poetry writing course, to buff up descriptive copy about sale houses.
After the course, one Regency £495,000 two-bedroom seafront flat, originally described prosaically as “spacious, high quality, and within short walking distance of local shops”, inspired the following ode from a staff member…
“The first thing you see is the sea meeting the sky; like old comrades they share a warm embrace. Coats of armour; the cornice lines up. Without feeling lonely, the room has an echo. Ornate surroundings, the fire begs a match.”
October 29th, 2010 at 5:52PM
Certainly stands out from the typical real estate ad.
Reminds me of one of the first marketing pieces for a new technology ever written, in which the poet Antipater celebrates the waterwheel:
Cease from grinding, ye women who toil at the mill
Sleep late, even if the crowing cocks announce the dawn
For Demeter has ordered the Nymphs to perform the work of your hands
And they, leaping down on top of the wheel, turn its axle which,
With its revolving spokes, turns the heavy concave Nisyrian millstones
Learning to feast on the products of Demeter without labour