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“The study found the subjects were less likely to inflict pain on the actors if they were sorting images of meat when a mistake was made.”

Drovers Cattle Network reports on a study just out of McGill University:

The Montreal Gazette reports a study by McGill University in Canada says the sight of meat has a calming effect on men, which could help make the upcoming holidays more jolly.

The results are the opposite of what McGill psychology department researcher Frank Kachanoff expected. He anticipated men would become more aggressive, falling back on their instincts like barbarians at the sight of dead animal flesh.

McGill said men associate meat with gatherings of family and friends and thus feel more comfortable when they see a plate of turkey, beef or ham. The study used 82 male subjects who were asked to inflict varying degrees of punishment on actors if they made errors while reading scripts. The subjects also sorted images while the actors read. The study found the subjects were less likely to inflict pain on the actors if they were sorting images of meat when a mistake was made.

Margaret Soltan, December 9, 2010 10:15PM
Posted in: march of science

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