[S]pending more on [university] football didn’t lead to a more profitable team. It also didn’t lead to additional alumni giving. Why not? Possibly because … teams that upped their funding didn’t necessarily improve their records. Nor did a better record guarantee increased revenue.
**************************
UD thanks Shane for the link.
December 31st, 2011 at 12:10PM
This is a very good little article. I had missed it – thanks!