…[E]ven if we concede the point that athletics gives every school massive national exposure, it still does not address the lingering question: to what end is all this exposure?
Do athletics truly promote the academic mission of schools such as [Louisiana State University]? [Its president] certainly seems to think so, as he gushes that weekly televised football games give viewers “a chance to see what LSU is about.” How so exactly? Is LSU about being able to toss an inflated pig bladder around a old cow pasture? Even if television viewers manage to catch the repeated airings of LSU’s promotional spot that airs during commercial breaks in the football games, doesn’t the fact that the game is 60 minutes long (not counting breaks) and the ad 30-60 seconds long tell the viewers much more about where LSU’s true priorities are than any of the content of that advertisement?
… [I]nstead of spending millions to fulfill sports fans’ primal urge for watching virile, young men bang each other on the football field shouldn’t colleges and universities be about encouraging both their students and the public to seek after those things which are of true and lasting importance in life?
March 16th, 2012 at 7:43AM
UD check out NYT’s the Stone on the myth of the “student-athlete”.