What has happened to Hollywood Mack Brown? Here you have a five million dollar a year football coach at your typical American university, a model for universities all over the world, with its own television network wholly dedicated to filming every waking moment of its football team. There are hundreds of millions of dollars at stake in this wall-to-wall coverage, and pretty much the entire attention of the university seems riveted to practice sessions, pre-game interviews, games, and post-game interviews. As coach, Mack is a media darling, constantly on camera at the University of Texas Longhorn Network.
But all that money and attention still isn’t making him happy. Mack feels overwhelmed, feels his team is overexposed… He’s getting paranoid about opponents being able to watch every little thing his guys do on the field. He resents having to spend hours every week getting interviewed.
If you’re the Longhorn coach, life is one long makeup session. Here are some tips for him.