If universities and the NCAA continue to cling to an amateurism model that limits the earnings potential of top college athletes, all of that new television revenue must go somewhere.
“If you’re not going to pay players,” said Brian Goff, a professor of economics at Western Kentucky who has studied the business of college sports. “that money is going to try to find ways to entice players” to come to your school.
It’s weird that you never hear Tea Party people complaining that their education taxes are on top of so much sports-generated revenue that their state universities can’t figure out what to do with it… Wouldn’t you expect some proud Kentuckian to ask Why is our state university so shitty when it gets so much of our money? When it generates so much of its own money that heck it don’t know what to do with it?