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“In the current system, he said, universities have spent money in other places that should have been going to the players, creating ‘inefficient substitution.’ Noll’s data showed that coaches’ salaries have increased by 512 percent since 1985 compared to just 108 percent for university presidents. He also pointed to the massive inflation in the amount spent on athletic facilities…”

Roger Noll, a retired Stanford economist, touches on one of the most notorious aspects of university sports during his testimony at the O’Bannon trial. Noll calls it inefficient substitution.

UD calls it Hail Saban Prince of Darkness.

Margaret Soltan, June 11, 2014 3:11AM
Posted in: sport

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