… when it’s all about screens, it’s only a matter of time before the classroom and the stadium disappear. Why go to class if it’s about playing on your computer while some fool at the front of the room plays with PowerPoint? Why go to a football game if it’s about forced, game-long watching of football-field-length mega-screens (the famed Adzillatrons) screaming ads for used cars at you, while you wait for the people who control the home viewer’s television screen to decide those ads are over and play can resume? Why would any rational, self-respecting person continue either of these degrading and pointless activities?
Let’s be more precise. Let’s look at fabled sports school University of Michigan.
This spring, the Michigan athletic department admitted what many had long suspected: Student football ticket sales are down, way down, from about 21,000 in 2012 to a projected 13,000-14,000 this season.
The department has blamed cell phones, high-definition TV and student apathy sweeping the nation. All real problems, to be sure, but they don’t explain how Michigan alienated 40 percent of its students in just two years — and their parents, too.
Forty percent in two years. Wow. Let’s see how they did it!
1. Since the game-day experience is so wonderful, you raise “the price from $195 for six games in 2013 to $295 for seven games.”
2. “Because just about every major college game is televised, ticket holders have to endure about twenty commercial breaks per game, plus halftime. That adds up to more than 30 minutes of TV timeouts — about three times more than the 11 minutes the ball is actually in play.”
3.
While TV is running ads for fans at home, college football stadiums too often give their loyal season-ticket holders not the marching band or — heaven forbid — time to talk to their family and friends, but rock music and, yes, ads! To its credit, Michigan doesn’t show paid advertisements [most other universities do], but the ads it does show — to get fans to host their weddings at the 50-yard line, starting at $6,000, and their corporate receptions in the skyboxes, starting at $9,000 — Michigan fans find just as annoying.
Yes, advertising in the Big House does matter. Americans are bombarded by ads, about 5,000 a day. Michigan Stadium used to be a sanctuary from modern marketing, an urban version of a National Park. Now it’s just another stop on the sales train… Fans are fed up paying steakhouse prices for junk food opponents, while enduring endless promotions. The more college football indulges the TV audience, the more fans paying to sit in those seats feel like suckers.
(By the way, all of this will be okay when the University of Las Vegas builds its new football stadium with the world’s largest Adzillatron. Las Vegas is Suckers Central.)
4. While waiting for the ads to finish so those precious eleven minutes can begin to tick, fans can contemplate the AD’s “$1 million salary, almost three times what [the previous AD] paid himself — and yes, the AD does pay himself — plus [the current AD’s] $300,000 annual bonus, which contributes to a 72-percent increase in administrator compensation; not to mention an 80-percent increase in “marketing, promotions and ticketing”; and a 340-percent increase in “Hosting, Food and Special Events.”