Yes. People really don’t take kindly to finding out that their taxes are paying for campaigns aimed squarely at the liberal values they cherish most.
Plus, there’s a major… er… branding problem with the hijab. Our global associations with it are routinely, completely ick.
[T]he campaign was more interested in promoting sexist modesty codes than upholding human rights or opposing anti-Muslim bigotry… While the campaign would have been in poor taste at any point in time – given that the hijab continues to be enforced upon millions of Muslim women around the world – for it to have come out as the Taliban’s gory gender segregation is endangering Afghan women’s lives is truly repugnant. The hijab is not ‘freedom’ for the women in Afghanistan being killed and threatened for defying Islamic mandates. In Afghanistan, the Taliban are tearing off clothes and even targeting women who do Fighting bigotry against Muslims is no excuse to endorse the hijab, derailing the everyday struggle of millions of women pushing back against religions hegemony in the Muslim world. Those designing the next Council of Europe ad campaign would be best advised to acknowledge that any religious mandated code for women, embraced by autocratic regimes, does not signify freedom.not wear the ‘right’ kind of hijab…
The hijab continues to be enforced on women across the Muslim world, even when it isn’t codified in law.
[And of course on girls: “[Indonesian] schools in more than 20 provinces still make religious attire mandatory in their dress code.”
“Many public schools require girls and female teachers to wear the hijab that too often prompt bullying, intimidation, social pressures, and in some cases, forced resignation.”…]
[I]n Afghanistan or Iran, … many risk imprisonment to defy the hijab’s imposition. It is little surprise that Iranian feminists, such as the Belgian Member of Parliament Darya Safai found the Council of Europe’s campaign, and its misrepresentation of hijab as a symbol of feminism, especially repulsive...
Fighting bigotry against Muslims is no excuse to endorse the hijab, derailing the everyday struggle of millions of women pushing back against religions hegemony in the Muslim world. Those designing the next Council of Europe ad campaign would be best advised to acknowledge that any religious mandated code for women, embraced by autocratic regimes, does not signify freedom.
****************
The reason the CoE launched a love the hijab campaign is that it knows millions of free, and struggling to be free, women hate it. Okay. But they had far better options than trying to make us love it. Here are two.
- Do not launch a campaign of any kind. Do not go there. As with the burqa, so with the hijab: You have millions of fellow citizens upset in a suppressed way by modesty code women. Since these citizens value tolerance, they are willing to seethe, firmly direct their female children out of eyesight of this reactionary garb, and leave it at that. If you make a big deal out of it, forcing their eyes upon a problem they’ve been able to avoid looking at directly, you’re simply going to make a shaky latency powerfully manifest. What they’ve been hiding from themselves – they really find the hijab pretty dreadful – you yourself will blast out into the open. Drop the idea and make do with the uncomfortable peace secular women have forged with the hijab.
2. If you decide to try again, deal honestly and forthrightly with the hijab’s significant unpopularity with your audience. Do not mindlessly, mendaciously celebrate it and excitedly invite free women to join in the hoedown. Acknowledge that in real terms the hijab is irredeemable. It is not beautiful. It is not joyous. It is for much of your audience an off-putting statement of self-abnegation.
Okay, NOW write your ad campaign. The only real card you have to play is religious liberty. Not that the hijab is beautiful, or diverse, or elating – but that it is a mark of religious fervency, and we are bound as liberals to tolerate religious fervency. Don’t sex it up, in other words. You make yourself ridiculous when you try to make one of the world’s most powerful icons of sexlessness sexy.
I AM A MUSLIM. I EXPRESS MY LOVE AND OBEDIENCE TOWARD ALLAH THROUGH MY HIJAB. WHEN I WEAR MY HIJAB I FEEL CLOSE TO GOD. PLEASE UNDERSTAND THIS. Something of this sort will do.