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Smith&Wesson blasts back at deep state harassment over its kid-friendly/shooter game ad campaigns for human-pulverizing toys. Wee1 must also be pissed:

Not to mention BabyGun or whatever its called:

A little known fact is that rather than featuring in romper room play, most guns are simply used to kill yourself. Self-slaughter holds a vast majority over any other use. Guns are largely about blowing your brains out with one hundred percent certainty (other methods fall short of this standard), and in some states (Alaska, Wyoming, Montana) they’re scooping wildcatters and cowboys off the floor pretty much 24/7.

For instance, Utah, another gunny he-man state, boasts this remarkable statistic:

Utah has one of the highest death by suicide rates in the country, currently ranked sixth. According to the Utah Department of Health, suicide rates in the tricounty area [northeast Utah: Daggett, Uintah and Duchesne Counties] are 58% higher than the rest of the state.

Got that? The state’s already comfortably in the top ten; but the tricounty area is 58% higher than the state’s rate!


So one thing UD has never understood is why gun makers don’t feature ease and certainty of suicide in their advertising, since this happens to be the gun’s calling card, its claim to fame, the primary reason tens of thousands of owners own guns. One obvious campaign would feature pre-death videos solicited from, say, tricounty suicides, in which they explain why choosing a gun to blow their brains out was, well, a no-brainer!

And there’s no reason consumers need to degrade their final act by choosing cheap pistols and smaller arms; in one celebrity spot, manufacturers could feature quarterback Tyler Hilinski’s use of an AR-15 in his suicide. (A Glock will only set you back $500 or so, whereas an AR-15 costs around a thousand. Tag line in this campaign: WHEN YOU CARE ENOUGH TO END THE VERY BEST.)

Guns command a vast and growing suicide market; their makers need to exploit this fact. A lot of drunk lonely cowboys are right now sitting on the fence suicide-wise; a strong ad campaign is probably all they need.

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