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‘[Ryan] Busse said he watched with horror as the gun industry chased AR-15-style rifle sales. Companies were no longer emphasizing hunting or skeet shooting. They leaned into intimidation and fear. “Tactical” was popular.’

The humongous lawsuit everyone’s been anticipating against – among others – the people who make and market the military weapon which that teenager used to obliterate twenty one elementary school kids and teachers in Uvalde is announced ($27 billion, if you were wondering).

Daniel Defense is famous for this adorable ad:

I mean the one on the left. Paranoid, fully militarized variations of the one on the right are used by most gun makers, who typically target violent unstable teenagers with them. As Ryan Busse, a former gun executive, notes in my headline, manufacturers don’t even bother playing along with the protection/hunting bullshit anymore. Daniel Defense’s factory address is 101 War Fighter Way.

The ad on the left stands out because it doesn’t just go after insane eighteen year olds like the Uvalde guy; and it doesn’t just go after babies (what age is the babe in the photo? three? four?) but it sanctifies the AK-47 wielding toddler with a Biblical verse and a praying hands emoji. It adds Jesus to the mix.

The president of Daniel Defense sits on the corporate advisory board at Georgia Southern University but UD‘s thinking he’s desperately seeking his own consultants this morning.

I’m pretty sure I know what Bain or whoever is telling him. The suit won’t go anywhere but the whole thing’s gonna cost you a shitload of money. The good news is the NRA will pay it all.

Margaret Soltan, August 22, 2022 1:23PM
Posted in: guns

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