You can pity this family, which perished on a brutally hot California hike because they had no understanding of what they were walking into; you feel less empathy for this more recent dead group. They, and the tour company that led them into a massive storm/avalanche (lawsuits incoming), knew perfectly well they assumed a humongous risk.
Why why why? Everyone’s asking.
UD thinks a lot of it is bragging rights – same thing that leaves frozen bodies on Everest.