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… but pretty much everyone else is cool with the latest alcohol promotion campaign in America, timed to coincide with the beginning of the academic year. Supermarkets near football schools now stock Bud Light cans with each school’s team colors on them.

“Show your true colors with Bud Light,” the company says, according to copies of internal marketing materials obtained by colleges. “This year, only Bud Light is delivering superior drinkability in 12-ounce cans that were made for gameday.”

Sure, there’s a little controversy. There’s a little embarrassment among some administrators at so … vivid a demonstration of the college football / alcohol synergy … I mean, campuses are even as we speak preparing to hit incoming students up with mandatory online you shouldn’t drink so much classes, and with stern admonitions about the unacceptability of wall-to-wall booze on campus; and yet here’s school pride stamped on case after case of beer lining the walls of the local supermarket. Funny.

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One Response to “The President of SUNY Stony Brook Calls it “Categorically Unacceptable”…”

  1. wayward Says:

    Drinking *Bud Light*? I’d agree that’s unacceptable. Ugh.

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