A jock-sniffing, nepotistic president; sociopaths on the sports teams; Mistress Jade, who punishes naughty grad students with whips, on the creative writing staff… It’s all gotten too much for UNM, which has just hired an expensive ‘reputation management’ consultant to make the corrupt twisted people who make UNM what it is look uncorrupt and untwisted.
UD awaits the ministrations of the public relations firm upon her. She looks forward to her sense of UNM as a crony-ridden craphouse being transformed by clever pr into a sense of UNM as something that smells really good.