One reason [Colorado State University] pushed so hard to play an annual game against [the University of Colorado] in Denver was the potential ticket revenue. Sports Authority Field at Mile High, where the Denver Broncos play their home games, holds more than double the 32,500-seat capacity of CSU’s Hughes Stadium.
CSU could bring in more than $1 million in revenue, Kowalczyk said, even after game expenses are deducted, if it were to sell its full allotment of tickets. Instead, the school won’t come close to its budgeted goal of $800,000 in ticket revenue from this game.
But… we could have brought in more than a million… if we’d sold the tickets…!
October 1st, 2011 at 3:30PM
I had a friend in college who used to say “I hate asparagus. And it’s a good thing I do. Because if I liked it I would eat a lot of it. And I hate it.”