… has had a long, storied, lucrative relationship with the Johnson and Johnson corporation, makers of Risperdal, an absolutely adorable anti-psychotic for the millions of American children who, thanks largely to Biederman’s research, have been diagnosed bipolar.
What’s adorable about Risperdal is how it’s marketed. What child can resist free legos? Risperdal puts legos stamped with the word RISPERDAL in pediatricians offices! If the sight of a three-year old playing with toys advertising her induction into a world of really powerful anti-psychotic medicine doesn’t make you go AWWWW, maybe there’s something wrong with you.
Biederman’s Harvard-legitimized work for J&J no doubt made it easier for that company to get states like Texas to approve it for Medicaid coverage. Only now the state’s all pissed and it’s suing to beat the band because “The state contends it paid 45 times more for Risperdal than comparable drugs after accepting the company’s claims that it was superior to rival medications.” (Let’s not even talk about J&J ad reps kissing doctors’ asses to get them to prescribe it in unapproved ways.) On what research (assuming the state of Texas is able – and willing – to read research) did Texas base its conclusion that its citizens should subsidize Risperdal?
So – bottom line here is that J&J will lose the case and will be made to pay an absolutely derisory sum in damages – a few hundred million, the cost of doing business, no one gives a shit.