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“People in the seats paying season-ticket prices aren’t what these schools are after with these new stadiums,” said Jeff Schemmel, president of College Sports Solutions, an Atlanta-based consultant that has worked on stadiums with Tulane, Houston, and other schools. “It’s not about capacity anymore. Tulane’s holds 30,000, Houston’s 40,000. It’s about the revenue suites, premium seating, and the added amenities they can create.”

Now that’s pretty, ain’t it? You can always count on the profit motive to generate people like Jeff here, who explains La Nouvelle Vague for us.

Empty seats in all the student sections? Big deal. Universities don’t care whether people who have anything to do with them go to football games! Especially since students are poor. Not to mention sloppy drunks. Plus, as an economist at Temple University (which will probably build a new stadium although virtually none of its students attend football games) explains:

“[T]oday’s students aren’t coming to games. That’s a problem all over college football. Even at Minnesota, student attendance didn’t increase from when they played at the Metrodome.”

It’s a national trend, see. We’ve been following the trend on this blog for quite some time. But who cares? Why should Temple care? Only the silent invisible corporate guys in the luxury suites produce any real revenue; the whole show’s for them.

I mean, the whole show’s also for tv networks – they set when the games start, how they’re run, etc.

It’s a beautiful synergy, when you think about it. Players who aren’t students perform in front of local businesspeople who aren’t alumni. These two groups also have in common massive subsidies from… uh… from the students who don’t go to the games. And from all the rest of us.

And listen – if the only two audiences that matter are the guys in the upper decks plus the national tv audience, why build a traditional yawning stadium at all? UD proposes introducing what she calls boutique stadia, on the model of boutique hotels: Small, luxurious, extremely expensive, with vastly more amenities which would include an expanded bar, a gym and a spa and … hell… bedrooms.

Margaret Soltan, January 3, 2015 6:42AM
Posted in: sport

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7 Responses to ““People in the seats paying season-ticket prices aren’t what these schools are after with these new stadiums,” said Jeff Schemmel, president of College Sports Solutions, an Atlanta-based consultant that has worked on stadiums with Tulane, Houston, and other schools. “It’s not about capacity anymore. Tulane’s holds 30,000, Houston’s 40,000. It’s about the revenue suites, premium seating, and the added amenities they can create.””

  1. Polish Peter Says:

    Still, it’s pretty pathetic when the TV camera pans across those empty seats. I see a great opportunity for Audio-Animatronics (R)(http://en.wikipedia.org/wiki/Audio-Animatronics) here. Send those student fees over to the engineering school, and they’ll fill those empty seats for you. And robots don’t get sloppy-drunk (although you could program some to simulate such behavior for added realism.)

  2. Margaret Soltan Says:

    Polish Peter: LOL.

  3. dmf Says:

    P.P. think green-screens…

  4. Polish Peter Says:

    dmf: Indeed, probably more efficient. Redirect those student fees from Mechanical Engineering over to Electrical Engineering and Computer Science.

  5. Jack/OH Says:

    “Players who aren’t students . . . businesspeople who aren’t alumni.”

    I can readily imagine future universities where the core functions are mostly extinct, but there’s much activity nonetheless hanging beneath the university name. I’m thinking of suburbs named something like Shawnee Acres, Kiowa Farms, etc., where you’re unlikely to find those actual indigenous Americans who’ve disappeared through intermarriage, forced relocation, and so on. “University” may end up as a name for an amalgam of regional live entertainment, day care for young adults, transfer payments for geeky types, etc.

  6. dmf Says:

    jack/oh google “university retirement community”

  7. theprofessor Says:

    At the last Castaways (our team) game I attended, there were exactly 0 students in the student section. The only obvious students there were players, cheerleaders, and band members. In the section I sat in (nominal capacity, approx. 500), there were 20 people. Other than a grade-schooler in tow by either a very old dad or more likely a grandpa, my 50-something body was the youngest in my section.

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