Karl Marx once famously proclaimed, “From each according to his ability, to each according to his need.” The NCAA corollary is, if anything, a more corrupt, “From each according to his marketability, to each according to our whim.” “Need” has nothing to do with it. In practice, the few revenue-producing sports subsidize the less-popular programs, all while funneling billions of dollars into the NCAA’s coffers. This money funds a vast bureaucratic apparatus whose chief function is to make sure that all available money goes where the NCAA wants it to go — to the NCAA and to its members schools. Their profit motive is sacred. Their greed is boundless.